Your branded app for Samsung Smart TV
A native Tizen app that runs directly on Samsung Smart TVs — no streaming box required. Your brand, on the screen millions already own.
Built for the platform
Everything your Samsung TV app needs
Tailored capabilities that make your branded app feel native on Samsung Smart TV (Tizen).
Runs natively on Tizen
Installs directly on Samsung Smart TVs — no extra hardware needed.
Remote-friendly UI
Designed for the Samsung remote with clear focus and large targets.
Full TV guide
Now/next and a complete program guide.
Catch-up
Rewind to earlier programs where your source supports it.
Phone-to-TV sign-in
One scan with a phone signs the TV in — no typing with a remote.
Store submission support
Store-ready builds and help through Samsung’s review.
Screenshots
A polished, branded experience
Real screens from the demo app in the device frame — your app carries your own name, logo and colors.
Why it matters
Why a branded Samsung TV app pays off
The commercial case for putting your brand on this platform.
- Reach customers who own a Samsung TV without asking them to buy a box.
- Lower the barrier to entry — installation happens right on the TV.
- Stand out with a branded native app on a popular platform.
Sign-in
Works with the sign-in your customers already use
Player apps only — your viewers connect to your own licensed service. No channels or content included.
Existing service account
Viewers sign in with the account and credentials they already have from your service.
Phone-to-TV pairing
One scan with a phone signs a TV in — no typing with a remote.
Viewer profiles
Separate profiles for everyone in the household.
FAQ
Samsung TV questions, answered
No. It runs natively on Samsung Smart TVs using Tizen, so customers install it directly on the television.
White-label streaming app for Samsung Smart TV
A white-label streaming app for Samsung Smart TV lets you reach households without asking them to buy any extra hardware. Because the app runs natively on Tizen, customers install your branded app directly on the television they already own. OTT Builder builds and maintains it so you can focus on growth.
The Tizen app is designed for the living room and the Samsung remote. It presents live channels, movies and full series with attractive artwork, a complete TV guide and catch-up where your source supports it. Viewers sign in with their existing account or with one scan from their phone.
We provide store-ready builds and submission support for Samsung’s TV store, and keep the app updated as the platform changes.
Ready to launch your Samsung TV app?
Pick your app, send us your logo, colors and app name, and your app is ready for review within 15 business days.
Prefer to talk first? Open a ticket or email our team.