Your branded app for LG Smart TV
A native webOS app that runs directly on LG Smart TVs — built for the Magic Remote and published under your brand.
Built for the platform
Everything your LG TV app needs
Tailored capabilities that make your branded app feel native on LG Smart TV (webOS).
Runs natively on webOS
Installs directly on LG Smart TVs — no streaming box required.
Magic Remote friendly
Pointer and D-pad navigation tuned for the LG Magic Remote.
Full TV guide
Now/next and a complete program guide.
Catch-up
Rewind to earlier programs where your source supports it.
Phone-to-TV sign-in
One scan with a phone signs the TV in — no typing with a remote.
Store submission support
Store-ready builds and help through LG’s review.
Screenshots
A polished, branded experience
Real screens from the demo app in the device frame — your app carries your own name, logo and colors.
Why it matters
Why a branded LG TV app pays off
The commercial case for putting your brand on this platform.
- Reach LG TV owners without requiring extra hardware.
- Offer a slick, branded experience on the LG home screen.
- Differentiate from generic players with a native webOS app.
Sign-in
Works with the sign-in your customers already use
Player apps only — your viewers connect to your own licensed service. No channels or content included.
Existing service account
Viewers sign in with the account and credentials they already have from your service.
Phone-to-TV pairing
One scan with a phone signs a TV in — no typing with a remote.
Viewer profiles
Separate profiles for everyone in the household.
FAQ
LG TV questions, answered
Yes. It runs natively on LG Smart TVs using webOS, so customers install it directly on the television.
White-label streaming app for LG Smart TV
A white-label streaming app for LG Smart TV puts your brand on living-room screens with no extra hardware required. Because the app runs natively on webOS, customers install your branded app directly on the television. OTT Builder builds and maintains the technology while you focus on customers.
The webOS app is tuned for the LG Magic Remote, supporting both pointer and D-pad navigation, and presents live channels, movies and full series with large artwork, a complete TV guide and catch-up where your source supports it. Viewers sign in with their existing account or with one scan from their phone.
We provide store-ready builds and submission support for LG’s TV store and keep the app current as the platform evolves.
Ready to launch your LG TV app?
Pick your app, send us your logo, colors and app name, and your app is ready for review within 15 business days.
Prefer to talk first? Open a ticket or email our team.