Your branded app for LG Smart TV
A native webOS app that runs directly on LG Smart TVs — built for the Magic Remote and published under your brand.
Built for the platform
Everything your LG TV app needs
Tailored capabilities that make your branded app feel native on LG Smart TV (webOS).
Runs natively on webOS
Installs directly on LG Smart TVs — no streaming box required.
Magic Remote friendly
Pointer and D-pad navigation tuned for the LG Magic Remote.
Full TV guide (EPG)
Complete EPG with now/next and full program details.
Catch-up TV
Rewind to earlier programs where the source supports it.
Smooth big-screen UI
Large artwork and fluid rails for a premium living-room feel.
Store submission support
Guidance for distributing your app to LG Smart TVs.
Screenshots
A polished, branded experience
Placeholder screens shown in the device frame — swap in your own branded captures.
Why it matters
Why a branded LG TV app pays off
The commercial case for putting your brand on this platform.
- Reach LG TV owners without requiring extra hardware.
- Offer a slick, branded experience on the LG home screen.
- Differentiate from generic players with a native webOS app.
Login methods
Works with what your customers already use
Enable the sign-in methods that fit your operation.
Xtream Codes login
Customers sign in with the username, password and server URL they already use.
M3U / M3U8 playlist URL
Point the app at a hosted M3U/M3U8 playlist URL for instant setup.
FAQ
LG TV questions, answered
Yes. It runs natively on LG Smart TVs using webOS, so customers install it directly on the television.
white label IPTV app for LG Smart TV
A white-label IPTV app for LG Smart TV puts your brand on millions of living-room screens with no extra hardware required. Because the app runs natively on webOS, customers install your branded LG TV streaming app directly on the television, lowering the barrier to entry and improving retention. OTTBuilder builds and maintains the technology while you focus on customers.
The webOS app is tuned for the LG Magic Remote, supporting both pointer and D-pad navigation, and presents Live TV, VOD movies and full series catalogs with large, attractive artwork. A complete EPG delivers now/next and a full TV guide, while catch-up TV lets viewers rewind to earlier programs where the source supports it. Smooth rails and fast channel switching create a premium big-screen experience.
Your customers sign in with the methods they already use — Xtream Codes credentials or M3U/M3U8 playlist URLs — and the IPTV app for webOS remembers favorites and continue-watching for effortless return visits. Because the app is white-labelled, your logo, colors and name appear throughout, giving you a professional presence on the LG home screen.
We provide submission and distribution guidance for getting your app onto LG Smart TVs and keep it current as the platform evolves. For IPTV providers and resellers, a native LG app removes friction and raises perceived value — launch your white-label IPTV app for LG Smart TV with OTTBuilder and reach customers on the screen they already own.
Ready to launch your LG TV app?
Pick a plan, send us your brand assets, and we’ll build your branded app for review.
Prefer to talk first? Open a ticket or email our team.