Your branded streaming app for Xbox
A living-room app for Xbox One and Xbox Series X|S, built for the controller and published in the Microsoft Store under your brand.
Live today: our own player, Vizion Player, is in the Microsoft Store for Xbox.View in the Microsoft Store
Built for the platform
Everything your Xbox app needs
Tailored capabilities that make your branded app feel native on Xbox.
Built for the controller
Every screen is a press away: clear focus, large targets, and the bumpers to move between sections.
Made for the TV
A big-screen interface with rich artwork, sized for viewing from the sofa.
Full TV guide
Now/next and a complete program guide.
The console’s own player
Playback runs on the Xbox media player, with audio-track and subtitle choices.
Viewer profiles
Separate profiles for everyone in the household, including a Kids profile.
Microsoft Store support
Store-ready packages, listing assets and help through Microsoft’s certification.
Screenshots
A polished, branded experience
Real screens from the demo app in the device frame — your app carries your own name, logo and colors.
Why it matters
Why a branded Xbox app pays off
The commercial case for putting your brand on this platform.
- Reach households that already have an Xbox under the TV — no extra box needed.
- Publish in the Microsoft Store under your own brand and account.
- Stand out with a branded console app few providers offer.
Sign-in
Works with the sign-in your customers already use
Player apps only — your viewers connect to your own licensed service. No channels or content included.
Username & password
Viewers sign in with the account they already have from your service.
Viewer profiles
Separate profiles for everyone in the household, including a Kids profile.
Profile locks
Any profile can be locked with a PIN.
FAQ
Xbox questions, answered
Xbox One and Xbox Series X|S.
White-label streaming app for Xbox
A white-label streaming app for Xbox puts your brand under the TV in homes that already own a console. Viewers install your app from the Microsoft Store, with your logo, colors and app name throughout. OTT Builder builds and maintains it so you can focus on growth.
The Xbox app is designed for the living room and the controller. It presents live channels, movies and full series with large artwork and a complete TV guide, and plays on the console’s own media player with audio-track and subtitle choices.
We provide store-ready packages and submission support for the Microsoft Store and keep the app updated as the console platform changes.
Ready to launch your Xbox app?
Pick your app, send us your logo, colors and app name, and your app is ready for review within 15 business days.
Prefer to talk first? Open a ticket or email our team.