Branding assets
App Icon & Splash Screen Requirements
Exact sizes, formats, and design tips for the app icon and splash screen used in your branded streaming player app.
The app icon and splash screen are the first things your users see. Getting them right makes your branded app look professional from the moment it appears on a home screen. This guide covers the formats, sizes, and design tips we recommend for every platform.
App icon
The app icon represents your brand on the device home screen and in store listings.
Format and size
- Provide a single master icon at 1024 × 1024 px, PNG, with no rounded corners — each platform applies its own corner masking.
- Use a flat, square image with no transparency for the master icon.
- We generate every platform-specific size from this master, including small home-screen sizes and large store sizes.
Design tips
- Keep the design simple and bold. Fine details disappear at small sizes.
- Center the key mark and leave a small safe margin so nothing is clipped by corner masking.
- Avoid placing text in the icon beyond a short logotype; it becomes unreadable when scaled down.
Do not add device frames, drop shadows, or rounded corners to the master icon. These are applied automatically per platform and will look wrong if baked in.
Splash screen
The splash screen shows briefly while the app launches and loads your service.
Format and size
- Provide your logo as a transparent PNG or SVG.
- Specify a background color (HEX) for the splash; a solid brand color or dark tone works best.
- We size and center the logo for each device, including phones, tablets, and TVs.
Design tips
- Use a transparent logo so it sits cleanly on the splash background.
- Keep the logo centered with generous spacing; assume it may render on screens from small phones to large TVs.
- Match the splash background to your app background for a seamless transition into the app.
Design the splash for the widest range of aspect ratios. A centered logo on a solid background scales gracefully from a phone in portrait to a wide TV screen.
Platform notes
Different platforms have different display environments:
- TV platforms (such as Apple TV and Samsung TV) are viewed from a distance, so favor larger, high-contrast marks.
- Mobile home screens show icons very small, so test that your icon reads at roughly the size of a fingernail.
- Some stores also require a feature graphic or promotional image; we will tell you if your chosen platforms need extras.
Submission summary
To submit your icon and splash assets, provide:
- Master app icon at 1024 × 1024 px, PNG, square, no transparency, no rounded corners.
- Splash logo as transparent PNG or SVG.
- Splash background color as a HEX value.
You only need to supply one master icon and one logo. We handle resizing and exporting all the per-platform variations for you.
For the rest of your branding inputs, see the Brand Assets Checklist, then begin at /get-started.
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